Another year down and another 12 months chock-full of awesome guests on SaaS Half Full. To end the year, we examined the top-five most-downloaded episodes of the year to see which guests and topics resonated the most with listeners. From digital privacy to micro-influencers, we covered much ground this year and are grateful to our guests and subscribers for making SaaS Half Full a top podcast destination for B2B SaaS marketers.
Without further ado, the most-downloaded episodes of the year:
#5 How Virtual Events Can Be “Closing” Events with Nikki Boehm, Namely
Nikki Boehm, VP of Marketing at Namely. On the show, we talked about how virtual events play a role in every stage of the funnel. Nikki provided clarity on how to set realistic expectations for virtual events and the other players outside of marketing who should own a role in event success.
#4 The Death of Customer Attribution in 2022 with Dylan Touhey, One Net Inc.
Dylan Touhey, CMO at One Net Inc. Although Dylan joined us over coffee vs. a cocktail (it was a.m. his time), we had a robust discussion about how the changing digital-privacy landscape will force SaaS marketers to shift focus in the next year, spending more on brand awareness and ditching the traditional demand-generation tactics.
#3 How CMOs Can Achieve Influence Outside the Marketing Org with Christina Del Villar, SaaS Veteran
Christina Del Villar, a SaaS Veteran and published author. In our conversation, she details the importance of creating marketing advocates across the organization to drive marketing success and executive buy-in. Christina examines what drives the board, CEO, and even development teams, and how marketers can find alignment across departments and stakeholders.
#2 How to Create a Community of B2B Micro-Influencers with Jon Ferrara, CEO at Nimble
Jon Ferrara, the CEO at Nimble. He joined us for Patron Times John-Boy Margarita and a conversation about how to build a community of micro-influencers. John examines the power of unpaid, authentic relationships and the steps to take to build an impactful community of organic influencers.
#1 SaaS PR Truths and Lies with Mendy Werne, BLASTmedia
Drumroll please, the most-downloaded episode of 2021 is “SaaS PR Truths and Lies” with BLASTmedia’s Mendy Werne. The dynamic executive duo from BLASTmedia debunked or supported common PR statements, including ROI, the value of press releases, and the state of media relationships.
Thanks again to all of our guests and listeners. If you’d like to try any — or all — of our guests’ drinks featured on the podcast, visit Shaker and Spoon to them out. Until next time, bottoms up!