In this episode of SaaS Half Full, Lindsey Groepper speaks to Nikki Boehm, VP of Marketing at Namely, about how virtual events can be used at every stage of the funnel, including bottom-of-the-funnel “closing” events. Even the term “Zoom fatigue” is fatigued. Have SaaS marketers pivoted their virtual event strategies to still drive value? Nikki…
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In this episode of SaaS Half Full, Lindsey Groepper has a conversation with Brian Walker, President of Statwax. Account-based marketing has been around for a long time, and SaaS marketers are constantly rethinking how to improve the strategy. As ABM becomes a more commoditized way to sell, sales and marketing teams need to work together…
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In this episode of SaaS Half Full, Lindsey Groepper chats with Araks Nalbandyan, Director of Digital Marketing at 10Web. How can SaaS companies compete in crowded markets, mainly if the category competition includes large, enterprise brands with legacy power? Whether you’re thinking about entering a new category or becoming more well-known in the one you’re…
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Ethan dives into the chief evangelist role, what makes them successful and how they can be crucial to a SaaS company’s brand perception.
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Muhammad breaks down how to adopt an Agile framework and how he and his team applied it to rebuild an entire website in five days.
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Tune in to hear Nikki discuss the milestones throughout the scale-up journey and the role of a CMO throughout.
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