Our changing world has left many marketers questioning how to succeed without access to the usual routes — especially event marketing, as events worldwide have been canceled. When the digital world becomes more important than ever, how do B2B marketers stand out?
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As a B2B marketer, does the prospect of nobody ever looking at your content keep you up at night? You work hard and plan what should be the greatest content calendar in history — and you get nothing in return. How can we put these fears to rest and get some sleep? Cassandra Jowett, Senior…
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B2B SaaS folks: can you imagine a SaaS company with no sales team? Can you also imagine that company growing explosively and hosting thousands of partners in its ecosystem? As incredible as it may seem, Zapier is just such a company. In this episode of SaaS Half Full, Cody Jones, Head of Partnerships at Zapier,…
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Kimberly Storin, vice president of worldwide marketing at IBM Cognitive Systems, is front and center for the massive digital transformations now sweeping through companies. She’s seen how emerging tech like artificial intelligence is requiring companies to rethink the very way they do business. And her role at IBM has transformed Kimberly into a champion of…
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Account-based marketing (ABM) has taken the marketing world by storm. There are now plenty of ABM solutions and products promising to boost your company’s leads and develop a solid account-based strategy. Latane Conant is calling BS on them. Latane is the CMO at San Francisco-based 6sense, one of the fastest-growing account-based marketing platforms on the market. On…
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CMOs: How did your last board meeting go? If your board members lost focus halfway through your presentation, then it’s time to consider a new direction. That’s what Carilu Dietrich, a CMO coach and consultant with a wealth of experience as a 20-year marketing executive at B2B SaaS companies, can offer. On the first-ever episode…
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