In this episode of SaaS Half Full, Lindsey Groepper speaks with Rashmi Vittal, CMO at Productiv. A two-time SaaS CMO, Rashmi shares the lessons she’s learned when delving into your first 30 days as a company’s CMO. Whether you’re looking to become a CMO for the first time or are looking for a change, Rashmi…
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In this episode of SaaS Half Full, Lindsey Groepper speaks with Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa. We’ve discussed how marketers can achieve alignment with their CEO or members of the board, but in this episode, Avnita shares how to create that same alignment with your CFO. Whether you…
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Ethan dives into the chief evangelist role, what makes them successful and how they can be crucial to a SaaS company’s brand perception.
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Muhammad breaks down how to adopt an Agile framework and how he and his team applied it to rebuild an entire website in five days.
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Listen to hear insights from a serial and seasoned SaaS entrepreneur on when to sell your company, how to adjust your business if something isn’t working and how to vet investors.
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Christina dives into how to create marketing advocates across the organization, providing real-life examples of when she implemented these strategies as a SaaS CMO.
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Whether you’re an early-stage SaaS company or an established brand launching a new offering, Elias has 4 mistakes companies make in their GTM strategy.
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There are three major privacy changes that will lead to the death of customer attribution. In 2022. SaaS marketers will shift their focus, spending more on brand awareness.
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In this episode of SaaS Half Full mixed by BLASTmedia, host Lindsey Groepper chats with partner and BLASTmedia CEO, Mendy Werne.
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SaaS CMOs: Are you leveraging your PR agency partnership to the fullest? In this episode of SaaS Half Full, Lindsey Groepper speaks with Kimberly Jefferson, EVP at BLASTmedia. Kimberly, a BLASTmedia team member for over ten years, shares what makes a fruitful client-PR agency relationship. She answers questions like who should manage the agency relationship,…
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Another year down and another 12 months chock-full of awesome guests on SaaS Half Full. To end the year, we examined the top-five most-downloaded episodes of the year to see which guests and topics resonated the most with listeners. From digital privacy to micro-influencers, we covered much ground this year and are grateful to our…
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In this episode of SaaS Half Full, Lindsey Groepper speaks with Alan Gleeson, the Founder of Agility, a SaaS-marketing consultancy based in London. When is the right time to expand your SaaS company into the European market? Alan consults organizations considering this venture and shares with us his insight on a successful expansion. He talks…
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In this episode of SaaS Half Full, Lindsey Groepper speaks with Rachel Hepworth, Co-marketing Lead at Notion. When Rachel started her role at Notion, a PLG company, she knew the brand had been primarily (and successfully) built through community and content, existing without a growth-marketing function. As Notion was moving into more enterprise and complex…
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