Episodes: Masonry

The When and Why of Outsourcing SDRs with Eric Quanstrom, CMO at CIENCE

Tune in to hear when and why you should outsource your sales development reps, the cost of outsourcing vs. in-house and more.

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How to Create a Community of B2B Micro-Influencers with Jon Ferrara, CEO at Nimble

Jon Ferrara, CEO of Nimble discusses how to identify, build relationships and get value out of exchanges with B2B micro-influencers.

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Why Your SaaS MarTech Stack is Jacked with Justin Schmidt, VP of Marketing at Capacity

Tune in to hear Justin Schmidt, VP of Marketing at Capacity discuss common mistakes SaaS marketers make when building out their MarTech stack.

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When You Know It’s Time to Sell Your SaaS Company with Norman Crowley, Founder of Cool Planet Group

Listen to hear insights from a serial and seasoned SaaS entrepreneur on when to sell your company, how to adjust your business if something isn’t working and how to vet investors.

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How CMOs Can Achieve Influence Outside the Marketing Org with Christina Del Villar, SaaS Veteran

Christina dives into how to create marketing advocates across the organization, providing real-life examples of when she implemented these strategies as a SaaS CMO.

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Why Your GTM Fails with Elias Rubel, CEO of Matter Made

Whether you’re an early-stage SaaS company or an established brand launching a new offering, Elias has 4 mistakes companies make in their GTM strategy.

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The Death of Customer Attribution in 2022 with Dylan Touhey, One Net Inc.

There are three major privacy changes that will lead to the death of customer attribution. In 2022. SaaS marketers will shift their focus, spending more on brand awareness.

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SaaS PR Truths and Lies with Mendy Werne, BLASTmedia

In this episode of SaaS Half Full mixed by BLASTmedia, host Lindsey Groepper chats with partner and BLASTmedia CEO, Mendy Werne.

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Backing Underrepresented SaaS Founders with John Francis, Stout Street Capital

In this episode, Lindsey chats with John Francis, Founding Partner at Stout Street Capital, on what VC firms can do to support more underrepresented SaaS founders.

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Who Owns SaaS CX with Helen Yu, Tigon Advisory

In this episode, Tigon Advisory's CEO Helen Yu shares the new drivers of customer experience in 2021 and who in your company should ultimately own SaaS CX.

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The Most-Downloaded SaaS Half Full Episodes of 2020

In this bonus episode of SaaS Half Full, host Lindsey Groepper looks back at the best of SaaS Half Full...

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How Zendesk Spun Up Its Morning Show, with Prelini Udayan-Chiechi, Zendesk

In this episode of SaaS Half Full, we chat with Prelini Udayan-Chiechi, VP Marketing EMEA at Zendesk, about the Zendesk Morning Show, an in-house news show on B2B content started in the span of 3 weeks.

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