Episodes: Masonry

SaaS PR Truths and Lies with Mendy Werne, BLASTmedia

In this episode of SaaS Half Full mixed by BLASTmedia, host Lindsey Groepper chats with partner and BLASTmedia CEO, Mendy Werne.

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Backing Underrepresented SaaS Founders with John Francis, Stout Street Capital

In this episode, Lindsey chats with John Francis, Founding Partner at Stout Street Capital, on what VC firms can do to support more underrepresented SaaS founders.

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Who Owns SaaS CX with Helen Yu, Tigon Advisory

In this episode, Tigon Advisory's CEO Helen Yu shares the new drivers of customer experience in 2021 and who in your company should ultimately own SaaS CX.

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The Most-Downloaded SaaS Half Full Episodes of 2020

In this bonus episode of SaaS Half Full, host Lindsey Groepper looks back at the best of SaaS Half Full...

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How Zendesk Spun Up Its Morning Show, with Prelini Udayan-Chiechi, Zendesk

In this episode of SaaS Half Full, we chat with Prelini Udayan-Chiechi, VP Marketing EMEA at Zendesk, about the Zendesk Morning Show, an in-house news show on B2B content started in the span of 3 weeks.

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The Surprising Rise of WFH Sales Productivity with Ryan Barretto, Sprout Social

Ryan Barretto, SVP Global Sales at Sprout Social, shares how his inbound-heavy SaaS sales team pivoted to meet customers’ needs through a tumultuous year.

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Giving Away Your Sales Data with Jim Benton, Chorus.ai

We chat with Jim Benton, CEO at Chorus.ai, who led the pivot to share his company’s B2B data in a unique format to help other sales leaders.

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What B2B Marketers Can Learn from Jackass with Tim Glomb, Cheetah Digital

On this episode of SaaS Half Full, Cheetah Digital's Tim Glomb shares how he leveraged his previous B2C experience with MTV’s Jackass to pull off a killer B2B virtual-event promotion.

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How CMOs Should Approach a New CEO Hire with Acoustic’s Norman Guadagno

Acoustic's CMO Norman Guadagno shares how SaaS marketing executives can navigate the first 30 days with a new CEO and what to do if your views on marketing differ.

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How Investing in Brand Drives ROI with Smartling’s Adrian Cohn

Smartling's Adrian Cohn shares how the company built an emotionally-resonant brand with a unique brand campaign with global impact.

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The State of CMO Executive Search with SEBA International’s Kate Bullis

In the state of the current economy, how has executive search been affected? What are B2B SaaS companies looking for, and what will these new leaders face?

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The Dangers of “Volume Marketing” with Moz’s Christina Mautz

What does responsible SaaS marketing look like in this day and age? Moz's Christina Mautz share her take on how marketers can avoid the dangers of volume marketing and reach customers responsibly.

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