The Surprising Rise of WFH Sales Productivity with Ryan Barretto, Sprout Social
Ryan Barretto, SVP Global Sales at Sprout Social, shares how his inbound-heavy SaaS sales team pivoted to meet customers’ needs through a tumultuous year.
Giving Away Your Sales Data with Jim Benton, Chorus.ai
We chat with Jim Benton, CEO at Chorus.ai, who led the pivot to share his company’s B2B data in a unique format to help other sales leaders.
What B2B Marketers Can Learn from Jackass with Tim Glomb, Cheetah Digital
On this episode of SaaS Half Full, Cheetah Digital's Tim Glomb shares how he leveraged his previous B2C experience with MTV’s Jackass to pull off a killer B2B virtual-event promotion.
How CMOs Should Approach a New CEO Hire with Acoustic’s Norman Guadagno
Acoustic's CMO Norman Guadagno shares how SaaS marketing executives can navigate the first 30 days with a new CEO and what to do if your views on marketing differ.
How Investing in Brand Drives ROI with Smartling’s Adrian Cohn
Smartling's Adrian Cohn shares how the company built an emotionally-resonant brand with a unique brand campaign with global impact.
The State of CMO Executive Search with SEBA International’s Kate Bullis
In the state of the current economy, how has executive search been affected? What are B2B SaaS companies looking for, and what will these new leaders face?
The Dangers of “Volume Marketing” with Moz’s Christina Mautz
What does responsible SaaS marketing look like in this day and age? Moz's Christina Mautz share her take on how marketers can avoid the dangers of volume marketing and reach customers responsibly.
Episode 202: When ‘Digital First’ Became ‘Digital Only’ with Ceros’ Simon Berg
For the past three months, companies were faced with a new digital reality: their online presence is now their only presence. How can marketers better command the content experience and create authentic connections with customers in the digital-only world?
Episode 201: Navigating the New Normal with Drift’s Kate Adams
Our changing world has left many marketers questioning how to succeed without access to the usual routes — especially event marketing, as events worldwide have been canceled. When the digital world becomes more important than ever, how do B2B marketers stand out?
Episode 106: Building a Rockstar Marketing Team with G2’s Adam Goyette
What marketing leader doesn’t want a rockstar marketing team? While it’s certainly easy to agree that you want top marketing talent, it’s much more difficult to find them and build your team.
Episode 105: Using Content to Fuel the B2B Customer Journey with Cassandra Jowett
As a B2B marketer, does the prospect of nobody ever looking at your content keep you up at night? You work hard and plan what should be the greatest content calendar in history — and you get nothing in return. How can we put these fears to rest and get some sleep? Cassandra Jowett, Senior...
Episode 104: Treat Your Partners How You’d Like to be Treated with Cody Jones of Zapier
B2B SaaS folks: can you imagine a SaaS company with no sales team? Can you also imagine that company growing explosively and hosting thousands of partners in its ecosystem? As incredible as it may seem, Zapier is just such a company. In this episode of SaaS Half Full, Cody Jones, Head of Partnerships at Zapier,...
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