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Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full – the only show serving B2B SaaS Marketers – host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?
Achieving CMO and CFO Alignment with Avnita Gulati, Visa
In this episode of SaaS Half Full, Lindsey Groepper speaks with Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa. We’ve discussed how marketers can achieve...
The Most-Downloaded SaaS Half Full Episodes of 2021
Another year down and another 12 months chock-full of awesome guests on SaaS Half Full. To end the year, we examined the top-five most-downloaded episodes of the year to...
Common Mistakes When Expanding Into Europe, with Alan Gleeson, Agility
In this episode of SaaS Half Full, Lindsey Groepper speaks with Alan Gleeson, the Founder of Agility, a SaaS-marketing consultancy based in London. When is the right time to...
Adding Growth Marketing to a PLG Brand with Rachel Hepworth, Co-Marketing Lead, Notion
In this episode of SaaS Half Full, Lindsey Groepper speaks with Rachel Hepworth, Co-marketing Lead at Notion. When Rachel started her role at Notion, a PLG company, she knew...
Achieving CMO and CFO Alignment with Avnita Gulati, Visa