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Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full – the only show serving B2B SaaS Marketers – host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?
Who Owns SaaS CX with Helen Yu, Tigon Advisory
In this episode, Tigon Advisory's CEO Helen Yu shares the new drivers of customer experience in 2021 and who in your company should ultimately own SaaS CX.
The Most-Downloaded SaaS Half Full Episodes of 2020
In this bonus episode of SaaS Half Full, host Lindsey Groepper looks back at the best of SaaS Half Full...
How Zendesk Spun Up Its Morning Show, with Prelini Udayan-Chiechi, Zendesk
In this episode of SaaS Half Full, we chat with Prelini Udayan-Chiechi, VP Marketing EMEA at Zendesk, about the Zendesk Morning Show, an in-house news show on B2B content...
The Surprising Rise of WFH Sales Productivity with Ryan Barretto, Sprout Social
Ryan Barretto, SVP Global Sales at Sprout Social, shares how his inbound-heavy SaaS sales team pivoted to meet customers’ needs through a tumultuous year.
Who Owns SaaS CX with Helen Yu, Tigon Advisory