Another year down and another 12 months chock-full of awesome guests on SaaS Half Full. To end the year, we examined the top-five most-downloaded episodes of the year to see which guests and topics resonated the most with listeners. From digital privacy to micro-influencers, we covered much ground this year and are grateful to our…
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In this episode of SaaS Half Full, Lindsey Groepper speaks to Nikki Boehm, VP of Marketing at Namely, about how virtual events can be used at every stage of the funnel, including bottom-of-the-funnel “closing” events. Even the term “Zoom fatigue” is fatigued. Have SaaS marketers pivoted their virtual event strategies to still drive value? Nikki…
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Jon Ferrara, CEO of Nimble discusses how to identify, build relationships and get value out of exchanges with B2B micro-influencers.
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Tune in to hear Justin Schmidt, VP of Marketing at Capacity discuss common mistakes SaaS marketers make when building out their MarTech stack.
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Christina dives into how to create marketing advocates across the organization, providing real-life examples of when she implemented these strategies as a SaaS CMO.
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Whether you’re an early-stage SaaS company or an established brand launching a new offering, Elias has 4 mistakes companies make in their GTM strategy.
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