B2B Customer Journey

Why Your SaaS MarTech Stack is Jacked with Justin Schmidt, VP of Marketing at Capacity

Tune in to hear Justin Schmidt, VP of Marketing at Capacity discuss common mistakes SaaS marketers make when building out their MarTech stack.

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How CMOs Can Achieve Influence Outside the Marketing Org with Christina Del Villar, SaaS Veteran

Christina dives into how to create marketing advocates across the organization, providing real-life examples of when she implemented these strategies as a SaaS CMO.

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Why Your GTM Fails with Elias Rubel, CEO of Matter Made

Whether you’re an early-stage SaaS company or an established brand launching a new offering, Elias has 4 mistakes companies make in their GTM strategy.

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The Death of Customer Attribution in 2022 with Dylan Touhey, One Net Inc.

There are three major privacy changes that will lead to the death of customer attribution. In 2022. SaaS marketers will shift their focus, spending more on brand awareness.

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Who Owns SaaS CX with Helen Yu, Tigon Advisory

In this episode, Tigon Advisory’s CEO Helen Yu shares the new drivers of customer experience in 2021 and who in your company should ultimately own SaaS CX.

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The Most-Downloaded SaaS Half Full Episodes of 2020

In this bonus episode of SaaS Half Full, host Lindsey Groepper looks back at the best of SaaS Half Full…

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