Who Owns SaaS CX with Helen Yu, Tigon Advisory
In this episode, Tigon Advisory’s CEO Helen Yu shares the new drivers of customer experience in 2021 and who in your company should ultimately own SaaS CX.
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The Most-Downloaded SaaS Half Full Episodes of 2020
In this bonus episode of SaaS Half Full, host Lindsey Groepper looks back at the best of SaaS Half Full…
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How Zendesk Spun Up Its Morning Show, with Prelini Udayan-Chiechi, Zendesk
In this episode of SaaS Half Full, we chat with Prelini Udayan-Chiechi, VP Marketing EMEA at Zendesk, about the Zendesk Morning Show, an in-house news show on B2B content started in the span of 3 weeks.
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What B2B Marketers Can Learn from Jackass with Tim Glomb, Cheetah Digital
On this episode of SaaS Half Full, Cheetah Digital’s Tim Glomb shares how he leveraged his previous B2C experience with MTV’s Jackass to pull off a killer B2B virtual-event promotion.
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The Dangers of “Volume Marketing” with Moz’s Christina Mautz
What does responsible SaaS marketing look like in this day and age? Moz’s Christina Mautz share her take on how marketers can avoid the dangers of volume marketing and reach customers responsibly.
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Episode 201: Navigating the New Normal with Drift’s Kate Adams
Our changing world has left many marketers questioning how to succeed without access to the usual routes — especially event marketing, as events worldwide have been canceled. When the digital world becomes more important than ever, how do B2B marketers stand out?
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