In this episode of SaaS Half Full, we chat with Prelini Udayan-Chiechi, VP Marketing EMEA at Zendesk, about the Zendesk Morning Show, an in-house news show on B2B content started in the span of 3 weeks.
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On this episode of SaaS Half Full, Cheetah Digital’s Tim Glomb shares how he leveraged his previous B2C experience with MTV’s Jackass to pull off a killer B2B virtual-event promotion.
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What does responsible SaaS marketing look like in this day and age? Moz’s Christina Mautz share her take on how marketers can avoid the dangers of volume marketing and reach customers responsibly.
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Our changing world has left many marketers questioning how to succeed without access to the usual routes — especially event marketing, as events worldwide have been canceled. When the digital world becomes more important than ever, how do B2B marketers stand out?
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As a B2B marketer, does the prospect of nobody ever looking at your content keep you up at night? You work hard and plan what should be the greatest content calendar in history — and you get nothing in return. How can we put these fears to rest and get some sleep? Cassandra Jowett, Senior…
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Account-based marketing (ABM) has taken the marketing world by storm. There are now plenty of ABM solutions and products promising to boost your company’s leads and develop a solid account-based strategy. Latane Conant is calling BS on them. Latane is the CMO at San Francisco-based 6sense, one of the fastest-growing account-based marketing platforms on the market. On…
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