B2B Customer Journey

The Most-Downloaded SaaS Half Full Episodes of 2020

In this bonus episode of SaaS Half Full, host Lindsey Groepper looks back at the best of SaaS Half Full…

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How Zendesk Spun Up Its Morning Show, with Prelini Udayan-Chiechi, Zendesk

In this episode of SaaS Half Full, we chat with Prelini Udayan-Chiechi, VP Marketing EMEA at Zendesk, about the Zendesk Morning Show, an in-house news show on B2B content started in the span of 3 weeks.

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What B2B Marketers Can Learn from Jackass with Tim Glomb, Cheetah Digital

On this episode of SaaS Half Full, Cheetah Digital’s Tim Glomb shares how he leveraged his previous B2C experience with MTV’s Jackass to pull off a killer B2B virtual-event promotion.

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The Dangers of “Volume Marketing” with Moz’s Christina Mautz

What does responsible SaaS marketing look like in this day and age? Moz’s Christina Mautz share her take on how marketers can avoid the dangers of volume marketing and reach customers responsibly.

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Episode 201: Navigating the New Normal with Drift’s Kate Adams

Our changing world has left many marketers questioning how to succeed without access to the usual routes — especially event marketing, as events worldwide have been canceled. When the digital world becomes more important than ever, how do B2B marketers stand out?

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Episode 105: Using Content to Fuel the B2B Customer Journey with Cassandra Jowett

As a B2B marketer, does the prospect of nobody ever looking at your content keep you up at night? You work hard and plan what should be the greatest content calendar in history — and you get nothing in return. How can we put these fears to rest and get some sleep? Cassandra Jowett, Senior…

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