B2B Customer Journey

The Death of Customer Attribution in 2022 with Dylan Touhey, One Net Inc.

There are three major privacy changes that will lead to the death of customer attribution. In 2022. SaaS marketers will shift their focus, spending more on brand awareness.

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Who Owns SaaS CX with Helen Yu, Tigon Advisory

In this episode, Tigon Advisory’s CEO Helen Yu shares the new drivers of customer experience in 2021 and who in your company should ultimately own SaaS CX.

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The Most-Downloaded SaaS Half Full Episodes of 2020

In this bonus episode of SaaS Half Full, host Lindsey Groepper looks back at the best of SaaS Half Full…

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How Zendesk Spun Up Its Morning Show, with Prelini Udayan-Chiechi, Zendesk

In this episode of SaaS Half Full, we chat with Prelini Udayan-Chiechi, VP Marketing EMEA at Zendesk, about the Zendesk Morning Show, an in-house news show on B2B content started in the span of 3 weeks.

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What B2B Marketers Can Learn from Jackass with Tim Glomb, Cheetah Digital

On this episode of SaaS Half Full, Cheetah Digital’s Tim Glomb shares how he leveraged his previous B2C experience with MTV’s Jackass to pull off a killer B2B virtual-event promotion.

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The Dangers of “Volume Marketing” with Moz’s Christina Mautz

What does responsible SaaS marketing look like in this day and age? Moz’s Christina Mautz share her take on how marketers can avoid the dangers of volume marketing and reach customers responsibly.

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