Tech

Giving Away Your Sales Data with Jim Benton, Chorus.ai

We chat with Jim Benton, CEO at Chorus.ai, who led the pivot to share his company’s B2B data in a unique format to help other sales leaders.

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How CMOs Should Approach a New CEO Hire with Acoustic’s Norman Guadagno

Acoustic’s CMO Norman Guadagno shares how SaaS marketing executives can navigate the first 30 days with a new CEO and what to do if your views on marketing differ.

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Episode 202: When ‘Digital First’ Became ‘Digital Only’ with Ceros’ Simon Berg

For the past three months, companies were faced with a new digital reality: their online presence is now their only presence. How can marketers better command the content experience and create authentic connections with customers in the digital-only world?

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Episode 201: Navigating the New Normal with Drift’s Kate Adams

Our changing world has left many marketers questioning how to succeed without access to the usual routes — especially event marketing, as events worldwide have been canceled. When the digital world becomes more important than ever, how do B2B marketers stand out?

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Episode 105: Using Content to Fuel the B2B Customer Journey with Cassandra Jowett

As a B2B marketer, does the prospect of nobody ever looking at your content keep you up at night? You work hard and plan what should be the greatest content calendar in history — and you get nothing in return. How can we put these fears to rest and get some sleep? Cassandra Jowett, Senior…

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Episode 104: Treat Your Partners How You’d Like to be Treated with Cody Jones of Zapier

B2B SaaS folks: can you imagine a SaaS company with no sales team? Can you also imagine that company growing explosively and hosting thousands of partners in its ecosystem? As incredible as it may seem, Zapier is just such a company. In this episode of SaaS Half Full, Cody Jones, Head of Partnerships at Zapier,…

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