What marketing leader doesn’t want a rockstar marketing team? While it’s certainly easy to agree that you want top marketing talent, it’s much more difficult to find them and build your team.
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B2B SaaS folks: can you imagine a SaaS company with no sales team? Can you also imagine that company growing explosively and hosting thousands of partners in its ecosystem? As incredible as it may seem, Zapier is just such a company. In this episode of SaaS Half Full, Cody Jones, Head of Partnerships at Zapier,…
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Account-based marketing (ABM) has taken the marketing world by storm. There are now plenty of ABM solutions and products promising to boost your company’s leads and develop a solid account-based strategy. Latane Conant is calling BS on them. Latane is the CMO at San Francisco-based 6sense, one of the fastest-growing account-based platforms on the market….
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