Marketing

Adding Growth Marketing to a PLG Brand with Rachel Hepworth, Co-Marketing Lead, Notion

In this episode of SaaS Half Full, Lindsey Groepper speaks with Rachel Hepworth, Co-marketing Lead at Notion. When Rachel started her role at Notion, a PLG company, she knew the brand had been primarily (and successfully) built through community and content, existing without a growth-marketing function. As Notion was moving into more enterprise and complex…

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How Virtual Events Can Be “Closing” Events with Nikki Boehm, Namely

In this episode of SaaS Half Full, Lindsey Groepper speaks to Nikki Boehm, VP of Marketing at Namely, about how virtual events can be used at every stage of the funnel, including bottom-of-the-funnel “closing” events.  Even the term “Zoom fatigue” is fatigued. Have SaaS marketers pivoted their virtual event strategies to still drive value? Nikki…

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Using Paid Strategies to Enhance Your ABM Efforts with Brian Walker, Statwax

In this episode of SaaS Half Full, Lindsey Groepper has a conversation with Brian Walker, President of Statwax.  Account-based marketing has been around for a long time, and SaaS marketers are constantly rethinking how to improve the strategy. As ABM becomes a more commoditized way to sell, sales and marketing teams need to work together…

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How to Differentiate in Saturated Category with Araks Nalbandyan, Director of Digital Marketing at 10Web

In this episode of SaaS Half Full, Lindsey Groepper chats with Araks Nalbandyan, Director of Digital Marketing at 10Web. How can SaaS companies compete in crowded markets, mainly if the category competition includes large, enterprise brands with legacy power? Whether you’re thinking about entering a new category or becoming more well-known in the one you’re…

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Agile Marketing Decoded with Muhammad Yasin, Co-founder of Agile Marketing Indy

Muhammad breaks down how to adopt an Agile framework and how he and his team applied it to rebuild an entire website in five days.

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