SaaS CMOs: Are you leveraging your PR agency partnership to the fullest? In this episode of SaaS Half Full, Lindsey Groepper speaks with Kimberly Jefferson, EVP at BLASTmedia. Kimberly, a BLASTmedia team member for over ten years, shares what makes a fruitful client-PR agency relationship. She answers questions like who should manage the agency relationship,…
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In this episode of SaaS Half Full, Lindsey Groepper speaks with Rashmi Vittal, CMO at Productiv. A two-time SaaS CMO, Rashmi shares the lessons she’s learned when delving into your first 30 days as a company’s CMO. Whether you’re looking to become a CMO for the first time or are looking for a change, Rashmi…
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In this episode of SaaS Half Full, Lindsey Groepper speaks with Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa. We’ve discussed how marketers can achieve alignment with their CEO or members of the board, but in this episode, Avnita shares how to create that same alignment with your CFO. Whether you…
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Another year down and another 12 months chock-full of awesome guests on SaaS Half Full. To end the year, we examined the top-five most-downloaded episodes of the year to see which guests and topics resonated the most with listeners. From digital privacy to micro-influencers, we covered much ground this year and are grateful to our…
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In this episode of SaaS Half Full, Lindsey Groepper speaks with Rachel Hepworth, Co-marketing Lead at Notion. When Rachel started her role at Notion, a PLG company, she knew the brand had been primarily (and successfully) built through community and content, existing without a growth-marketing function. As Notion was moving into more enterprise and complex…
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In this episode of SaaS Half Full, Lindsey Groepper speaks to Nikki Boehm, VP of Marketing at Namely, about how virtual events can be used at every stage of the funnel, including bottom-of-the-funnel “closing” events. Even the term “Zoom fatigue” is fatigued. Have SaaS marketers pivoted their virtual event strategies to still drive value? Nikki…
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