Marketing

Achieving CMO and CFO Alignment with Avnita Gulati, Visa

In this episode of SaaS Half Full, Lindsey Groepper speaks with Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa. We’ve discussed how marketers can achieve alignment with their CEO or members of the board, but in this episode, Avnita shares how to create that same alignment with your CFO. Whether you…

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The Most-Downloaded SaaS Half Full Episodes of 2021

Another year down and another 12 months chock-full of awesome guests on SaaS Half Full. To end the year, we examined the top-five most-downloaded episodes of the year to see which guests and topics resonated the most with listeners. From digital privacy to micro-influencers, we covered much ground this year and are grateful to our…

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Adding Growth Marketing to a PLG Brand with Rachel Hepworth, Co-Marketing Lead, Notion

In this episode of SaaS Half Full, Lindsey Groepper speaks with Rachel Hepworth, Co-marketing Lead at Notion. When Rachel started her role at Notion, a PLG company, she knew the brand had been primarily (and successfully) built through community and content, existing without a growth-marketing function. As Notion was moving into more enterprise and complex…

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How Virtual Events Can Be “Closing” Events with Nikki Boehm, Namely

In this episode of SaaS Half Full, Lindsey Groepper speaks to Nikki Boehm, VP of Marketing at Namely, about how virtual events can be used at every stage of the funnel, including bottom-of-the-funnel “closing” events.  Even the term “Zoom fatigue” is fatigued. Have SaaS marketers pivoted their virtual event strategies to still drive value? Nikki…

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Using Paid Strategies to Enhance Your ABM Efforts with Brian Walker, Statwax

In this episode of SaaS Half Full, Lindsey Groepper has a conversation with Brian Walker, President of Statwax.  Account-based marketing has been around for a long time, and SaaS marketers are constantly rethinking how to improve the strategy. As ABM becomes a more commoditized way to sell, sales and marketing teams need to work together…

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How to Differentiate in Saturated Category with Araks Nalbandyan, Director of Digital Marketing at 10Web

In this episode of SaaS Half Full, Lindsey Groepper chats with Araks Nalbandyan, Director of Digital Marketing at 10Web. How can SaaS companies compete in crowded markets, mainly if the category competition includes large, enterprise brands with legacy power? Whether you’re thinking about entering a new category or becoming more well-known in the one you’re…

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