Getting the Most Out of Your PR Agency with Kimberly Jefferson, BLASTmedia
SaaS CMOs: Are you leveraging your PR agency partnership to the fullest? In this episode of SaaS Half Full, Lindsey Groepper speaks with Kimberly Jefferson, EVP at BLASTmedia. Kimberly,...
Your First 30 Days as CMO with Rashmi Vittal, Productiv
In this episode of SaaS Half Full, Lindsey Groepper speaks with Rashmi Vittal, CMO at Productiv. A two-time SaaS CMO, Rashmi shares the lessons she’s learned when delving into...
Achieving CMO and CFO Alignment with Avnita Gulati, Visa
In this episode of SaaS Half Full, Lindsey Groepper speaks with Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa. We’ve discussed how marketers can achieve...
The Most-Downloaded SaaS Half Full Episodes of 2021
Another year down and another 12 months chock-full of awesome guests on SaaS Half Full. To end the year, we examined the top-five most-downloaded episodes of the year to...
Common Mistakes When Expanding Into Europe, with Alan Gleeson, Agility
In this episode of SaaS Half Full, Lindsey Groepper speaks with Alan Gleeson, the Founder of Agility, a SaaS-marketing consultancy based in London. When is the right time to...
Adding Growth Marketing to a PLG Brand with Rachel Hepworth, Co-Marketing Lead, Notion
In this episode of SaaS Half Full, Lindsey Groepper speaks with Rachel Hepworth, Co-marketing Lead at Notion. When Rachel started her role at Notion, a PLG company, she knew...
How Virtual Events Can Be “Closing” Events with Nikki Boehm, Namely
In this episode of SaaS Half Full, Lindsey Groepper speaks to Nikki Boehm, VP of Marketing at Namely, about how virtual events can be used at every stage of...
Using Paid Strategies to Enhance Your ABM Efforts with Brian Walker, Statwax
In this episode of SaaS Half Full, Lindsey Groepper has a conversation with Brian Walker, President of Statwax. Account-based marketing has been around for a long time, and SaaS...
How to Differentiate in Saturated Category with Araks Nalbandyan, Director of Digital Marketing at 10Web
In this episode of SaaS Half Full, Lindsey Groepper chats with Araks Nalbandyan, Director of Digital Marketing at 10Web. How can SaaS companies compete in crowded markets, mainly if...
Making the Case For a Chief Evangelist, with Ethan Beute, Chief Evangelist at BombBomb
Ethan dives into the chief evangelist role, what makes them successful and how they can be crucial to a SaaS company’s brand perception.
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