Episode 103: The CMO’s Role in Driving Digital Transformation with Kimberly Storin of IBM
Kimberly Storin, vice president of worldwide marketing at IBM Cognitive Systems, is front and center for the massive digital transformations now sweeping through companies. She’s seen how emerging tech like artificial intelligence is requiring companies to rethink the very way they do business. And her role at IBM has transformed Kimberly into a champion of...
Episode 102: Debunking ABM Myths with Latane Conant
Account-based marketing (ABM) has taken the marketing world by storm. There are now plenty of ABM solutions and products promising to boost your company’s leads and develop a solid account-based strategy. Latane Conant is calling BS on them. Latane is the CMO at San Francisco-based 6sense, one of the fastest-growing account-based marketing platforms on the market. On...
Episode 101: Achieve Board Nirvana with Carilu Dietrich
CMOs: How did your last board meeting go? If your board members lost focus halfway through your presentation, then it’s time to consider a new direction. That’s what Carilu Dietrich, a CMO coach and consultant with a wealth of experience as a 20-year marketing executive at B2B SaaS companies, can offer. On the first-ever episode...
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