Getting the Most Out of Your PR Agency with Kimberly Jefferson, BLASTmedia
SaaS CMOs: Are you leveraging your PR agency partnership to the fullest? In this episode of SaaS Half Full, Lindsey Groepper speaks with Kimberly Jefferson, EVP at BLASTmedia. Kimberly, a BLASTmedia team member for over ten years, shares what makes a fruitful client-PR agency relationship. She answers questions like who should manage the agency relationship,...
Your First 30 Days as CMO with Rashmi Vittal, Productiv
In this episode of SaaS Half Full, Lindsey Groepper speaks with Rashmi Vittal, CMO at Productiv. A two-time SaaS CMO, Rashmi shares the lessons she’s learned when delving into your first 30 days as a company’s CMO. Whether you’re looking to become a CMO for the first time or are looking for a change, Rashmi...
Achieving CMO and CFO Alignment with Avnita Gulati, Visa
In this episode of SaaS Half Full, Lindsey Groepper speaks with Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa. We’ve discussed how marketers can achieve alignment with their CEO or members of the board, but in this episode, Avnita shares how to create that same alignment with your CFO. Whether you...
The Most-Downloaded SaaS Half Full Episodes of 2021
Another year down and another 12 months chock-full of awesome guests on SaaS Half Full. To end the year, we examined the top-five most-downloaded episodes of the year to see which guests and topics resonated the most with listeners. From digital privacy to micro-influencers, we covered much ground this year and are grateful to our...
Common Mistakes When Expanding Into Europe, with Alan Gleeson, Agility
In this episode of SaaS Half Full, Lindsey Groepper speaks with Alan Gleeson, the Founder of Agility, a SaaS-marketing consultancy based in London. When is the right time to expand your SaaS company into the European market? Alan consults organizations considering this venture and shares with us his insight on a successful expansion. He talks...
Adding Growth Marketing to a PLG Brand with Rachel Hepworth, Co-Marketing Lead, Notion
In this episode of SaaS Half Full, Lindsey Groepper speaks with Rachel Hepworth, Co-marketing Lead at Notion. When Rachel started her role at Notion, a PLG company, she knew the brand had been primarily (and successfully) built through community and content, existing without a growth-marketing function. As Notion was moving into more enterprise and complex...
How Virtual Events Can Be “Closing” Events with Nikki Boehm, Namely
In this episode of SaaS Half Full, Lindsey Groepper speaks to Nikki Boehm, VP of Marketing at Namely, about how virtual events can be used at every stage of the funnel, including bottom-of-the-funnel “closing” events. Even the term “Zoom fatigue” is fatigued. Have SaaS marketers pivoted their virtual event strategies to still drive value? Nikki...
Using Paid Strategies to Enhance Your ABM Efforts with Brian Walker, Statwax
In this episode of SaaS Half Full, Lindsey Groepper has a conversation with Brian Walker, President of Statwax. Account-based marketing has been around for a long time, and SaaS marketers are constantly rethinking how to improve the strategy. As ABM becomes a more commoditized way to sell, sales and marketing teams need to work together...
How to Differentiate in Saturated Category with Araks Nalbandyan, Director of Digital Marketing at 10Web
In this episode of SaaS Half Full, Lindsey Groepper chats with Araks Nalbandyan, Director of Digital Marketing at 10Web. How can SaaS companies compete in crowded markets, mainly if the category competition includes large, enterprise brands with legacy power? Whether you’re thinking about entering a new category or becoming more well-known in the one you’re...
Making the Case For a Chief Evangelist, with Ethan Beute, Chief Evangelist at BombBomb
Ethan dives into the chief evangelist role, what makes them successful and how they can be crucial to a SaaS company’s brand perception.
Agile Marketing Decoded with Muhammad Yasin, Co-founder of Agile Marketing Indy
Muhammad breaks down how to adopt an Agile framework and how he and his team applied it to rebuild an entire website in five days.
VCs Take on Funding Announcements, with Nikki Parker, SVP at Insight Partners
Tune in to hear Nikki discuss the milestones throughout the scale-up journey and the role of a CMO throughout.
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